Senior Marketing Manager

Location: London

Travel: Opportunity for Travel

Compensation: Strong package reflecting seniority and scope

Shape the strategy behind subscriber engagement

This is an opportunity to take ownership of customer lifecycle marketing within an established global financial information business. You’ll have the autonomy to shape how subscribers are onboarded, engaged and retained, using customer behaviour and insight to strengthen adoption, value and long-term commercial performance.

Package / Benefits

  • Strong package reflecting the seniority and level of ownership within the role

  • Cross-functional exposure across marketing, product and sales

  • Autonomy to establish lifecycle best practice and introduce scalable engagement programmes

  • Opportunity to shape a growing commercial priority, with direct relevance to retention and growth

Why this business

Join an established and globally respected business operating across banking and financial services intelligence.

Its benchmarking and competitive intelligence products give financial institutions a clearer view of their market position and the information needed to identify opportunities and make informed decisions. As the subscription business grows, increasing customer adoption and engagement is a key commercial focus, giving this role considerable influence over how the subscriber lifecycle is developed and managed.

What you’ll be doing

  • Own the end-to-end subscriber lifecycle strategy, improving onboarding, adoption, engagement and customer value.

  • Build targeted lifecycle programmes and automated journeys across onboarding, nurture, engagement and re-engagement.

  • Translate customer behaviour and product usage data into targeted segmentation, lifecycle initiatives and clear commercial actions.

  • Lead engagement best practice across marketing, product and sales, providing clear visibility of performance, insights and priorities.

What you’ll bring

  • Significant lifecycle, CRM, customer or engagement marketing experience, with evidence of improving adoption, engagement or subscription growth.

  • Strong analytical capability, translating customer behaviour and engagement data into clear action.

  • Hands-on experience building automated customer journeys and segmentation strategies, ideally using Salesforce and Pardot.

  • Strong influencing skills and a commercial mindset, connecting customer engagement with retention and revenue.

Who this suits

You’re an experienced lifecycle marketer ready to take greater ownership of customer engagement. You combine strategic thinking with hands-on execution across customer insight, automation and experimentation.

You’ll thrive in a role where you can introduce new approaches, influence senior colleagues and build lifecycle programmes that support a growing subscription business.

Apply now for a confidential conversation with Walker Lovell.